How to be Persuasive by Justo Almodovar

There are many ways to be persuasive in not only your writing but also in the way you communicate with others. Commercials, just like the Mean Joe Green Coke commercial shown here use different elements to make sure that they are persuasive. The website write101.com stated three important elements in being persuasive.

1. Win the Trust of Your Audience

This is first step because you want to make sure that the audience knows that you can be trusted. To make it easier for them to trust you make sure you know something about them such as how old they are or even what interests them. A perfect example of this is the Coke commercial shown above that first aired during the Super Bowl and starred one of the biggest stars in the NFL in that era.

2. Appeal to the Audience’s Emotions

Write101.com made the great point that people respond to their emotional appeals more than their intellectual appeals and the commercial above is famous for exactly that. You have to give Coca Cola credit with this commercial because who would not get a little emotional about a cute little kid not only seeing if Joe Green was okay but giving him his bottle of Coca Cola. Then to top it off they have one of the meanest football players to ever play the game drop his tough man persona to give the little kid his jersey.

3. Rationalize

This is the final step of the three step process that write101.com says to use to be persuasive. This is the step when you give people good reasons to believe what you are trying to tell them. In my opinion, the Coca Cola Company did a great job with this stage because a long with Mean Joe drinking the Coke they have the song saying that Coke will make you feel good and make smile while at the same time having Mean Joe giving the cute kid his jersey while smiling.

Sources

http://www.write101.com/persuasive.htm
http://www.youtube.com/watch?v=xffOCZYX6F8